Monday, April 8, 2013

Mobile marketing on the rise and infographic mania!

Text usage and engagement is preferred and on the rise! 2013 is shaping up to be another excellent year to actively utilize mobile marketing. Business owners must be involved in the marketing process and actively seek out as many different advertising channels as possible to implement their mobile marketing component.  Mobile marketing is the perfect compliment to other forms of traditional advertising, turning an otherwise static ad into a dynamic ad by introducing the ability for consumers to interact with your brand via your text component.

Infographic Mania below!

The survey found that 26% of consumers that have received SMS promotions have attributed their in-store purchase back to the SMS promotion.

 When it comes to mobile offers in America, consumers overwhelmingly
prefer to receive those mobile offers via text message.

Your #1 opportunity for communication with customers?

Infonetics Research says that, despite the growth of the mobile Internet, SMS will remain a priority and popular communication mode for the next 4 years, for both personal and commercial use. And accordingly, SMS marketing will continue to take a leadership position, surpassing even the IM (Instant Messages).
According to Forrester Research, Inc. the advertisers will spend more than $ 8 billion on mobile marketing in 2016, up 38% over current spending, and the total revenue for SMS providers for the period of 2012-2016 will reach $ 1 trillion.
The number of mobile subscribers is expected to increase during the next 4 years – from 6 billion to 7 billion. The popularity and active spreading of smartphones will contribute the increasing of users who can access the Internet from their mobile devices. The high progress is predicted for online messengers and instant messaging via mobile Internet.
Read more information on the SMS marketing forecast for the years 2012-2016 in the infographics below.

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